For the hotel, too, the first impression counts. We receive this impression within a short time, while we perceive the surroundings with all senses simultaneously – we directly see, smell, feel, hear, and experience places and rooms. That way we feel if and in what way the environment appeals to us. In this process, surfaces play an important role. They decisively help to characterise the interior. This involves not only the colour or the gloss and brilliance of a surface but also its tactile and haptic qualities, its structure and materiality. Surfaces with a unique character emphasise the individuality of a hotel and determine its external effect in a subtle but effective way. The elaborate design of demanding surfaces is both a creative challenge and chance, and thereby it is considerably more economical than working with costly materials. That way, hotels are able to flexibly react to shorter trend cycles with soft renovations. So that the enormous differentiation potential of the surface design is fully available, the experts at the Caparol FarbDesignStudio permanently compose new creations, which are target-group specific and, in case of special projects, also individually tailored.